Journey to Great Hair
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Harsh Mariwala, a young graduate, joins the family business – Bombay Oil Industries.
He built from his family’s traditional business of trading in spices and edible oils.
Harsh envisions a branded FMCG
Discovers a market for coconut and refined edible oils in small consumer packs and sets up a national distribution network for Parachute.
The ubiquitous Parachute blue bottle makes its first appearance in Harsh’s first innovation.
Traditional tin packs are replaced by plastic packs, pioneering an industry wide shift.
Propagating innovation: Marico Innovation Foundation takes root.
Marico makes a difference – sets up copra collection centres to get produce directly from farmers, increasing their margins and thereby improving their lives.
Expanding its footprint to target Asian customers in the region.
Parachute expands its portfolio, introducing the Parachute Gold brand targeting the Arab consumer.
Indian civilization has known for centuries the secret power of coconut. Introducing the NEW Parachute Gold, which brings to your doorstep the essence of this Indian wisdom.