Parachute Gold’s
Journey to Great Hair

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Harsh Mariwala, a young graduate, joins the family business – Bombay Oil Industries.

He built from his family’s traditional business of trading in spices and edible oils.

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1971

Harsh envisions a branded FMCG

Discovers a market for coconut and refined edible oils in small consumer packs and sets up a national distribution network for Parachute.

1974

The ubiquitous Parachute blue bottle makes its first appearance in Harsh’s first innovation.

Traditional tin packs are replaced by plastic packs, pioneering an industry wide shift.

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1980

Marico
is born

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1990

Propagating innovation: Marico Innovation Foundation takes root.

Marico makes a difference – sets up copra collection centres to get produce directly from farmers, increasing their margins and thereby improving their lives.

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2003

Marico
Middle East
is born.

Expanding its footprint to target Asian customers in the region.

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2006

Parachute expands its portfolio, introducing the Parachute Gold brand targeting the Arab consumer.

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2011

Parachute
Gold is
Re-Born

Indian civilization has known for centuries the secret power of coconut. Introducing the NEW Parachute Gold, which brings to your doorstep the essence of this Indian wisdom.

Parachute coconut Oil products
2015